WEB PAGE DESIGN, ELECTRONIC COMMERCE, CATALOGS - PANANET'S TOTAL WEB MARKETING

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Comprehensive marketing strategies tailored to your budget. Web site design, E-Commerce, multi-media, catalogs and much more!

	Why Build a Web Site? If you are considering investing money into setting up a corporate web site, you should first ask yourself - "Why?" While the internet offers opportunities for many businesses to increase revenues or reduce customer service expenses, it isn't for everyone. A web site should be viewed as a long term investment . . . where your immediate returns may be marginal. Further, a properly marketed web site typically needs on-going care and attention . . . with associated costs that can easily surpass the initial investment into site design and implementation. The Five Benefits of a Web Site . . . So, exactly what are the benefits of building and maintaining a web site? Here are a few of the key areas that may well benefit your business: Strengthen Your Existing Markets: Empower your customers with a convenient (24 hours a day) way to: (1) learn more about your company; and (2) buy your products or services. Expand Into New Markets: Target a rapidly growing base of new customers (estimates range between 60 - 100 million internet "surfers" world-wide). Electronic commerce is expected to grow to over $100 billion over the next several years. Your company may be well positioned to capitalize on this emerging market. Reduce Printing and Distribution costs: By providing timely technical information updates on your products and services, you benefit from significant savings in printing and distribution costs. Streamline Order Processing: As more customers place maintenance/repeat orders electronically (rather than by telephone), you can re-assign your Order Processing/Sales Desk staff to other areas. Monitor Consumer Trends: Tracking hits to every page on your site can help identify important changes in demand for existing products and services . . . helping you conduct cost effective market research. Why PanaNet? If you can see your company benefitting from an internet presence, your next question should be - "How should our site be designed?" That's where PanaNet can help. Our team of trained professionals delivers a "one stop shop" service . . . covering all aspects of internet marketing -- from web site design and development, skillful search engine registration to electronic commerce, e-mail/internet marketing and Public Relations. As well, in association with our sister company, Panasoft, we provide a complete back office fulfillment facility with modules for order processing, customer service and inventory tracking. PanNet is unique in its ability to provide you with full service internet marketing under one roof. Meeting Your Customers Needs . . . Web surfers, or "users", make decisions about whether they will browse a page after very short periods of time -- often in as little as a few seconds. Regardless of how "HTML Enhanced" your site may be, your objective should be to keep your visitors at your site for as long as possible . . . to inspire them to "bookmark" your page for future return visits. Many web sites fall short of this objective due to their lack of attention to the following critical steps to building a first class web site: Set clear goals and objectives. Making the site "look good" is important. However, research shows that web site content is more important to users than looks. In fact, the most significant user response to color is found in the text links -- not the buttons, bar lines and banners. Build a site that meets your users needs. Many web sites simply mirror the corporate structure. A web site will generate superior returns if it focuses on the user's needs for obtaining information and conducting transactions . . . rather than providing a virtual mirror of the company organizational chart. Spend time on well crafted search engine registration. Over 80% of the search engine market is attributed to the top ten search engine sites. (Yahoo!, a publicly traded company, is credited with over 30% of the entire market.) The majority of the remaining hundreds of search engines comprise of either: 1) specialty subject search engines; or 2) search sites that simply draw their data from the top five to ten search engines! As well, it is important to understand how the top search engines conduct and display their searches if you want maximum exposure for your web site. Avoid graphics-rich pages and applets. Research shows the average person will not wait more than 15 - 20 seconds for a site to upload. High file size graphics and software "applets" downloaded and launched in real time are the main reason for slow site access. To achieve the highest possible repeat traffic, you are better off keeping these web page elements to a minimum. When it comes to internet download time, "less is more". Creating web sites that satisfy these issues is fundamental to our service. We help you establish a clear plan with realistic short-, medium- and long-range goals and objectives. Through our Total Web Marketing service, we then provide you with the technical and creative resources to get the job done at or under budget. Here's what our customers say about our Total Web Marketing Service . . . " . . . PanaNet is tops in their field! Our site has been profitable from day one -- thanks to the their internet commerce savvy." . . . Webmaster, Friends in Photography " . . . A very professional team. They delivered what we wanted on time and on budget . . . and continue to give us great service." . . . Webmaster, CDH lAW " . . . The combination of Pansoft software and PanaNet web marketing is unbeatable. A sharp group doing what it takes to make a web site worthwhile." . . . Webmaster, Monney Car Audio If this sounds like the right approach for your company to build a profitable web presence, send us an e-mail for more information or call us now at 818.883.5601. Either way, we promise a timely response. Copyright © 1996 - 1999 PanaNet. All Rights Reserved.

Why Build a Web Site?

If you are considering investing money into setting up a corporate web site, you should first ask yourself - "Why?"

While the internet offers opportunities for many businesses to increase revenues or reduce customer service expenses, it isn't for everyone. A web site should be viewed as a long term investment . . . where your immediate returns may be marginal. Further, a properly marketed web site typically needs on-going care and attention . . . with associated costs that can easily surpass the initial investment into site design and implementation.

The Five Benefits of a Web Site . . .

So, exactly what are the benefits of building and maintaining a web site? Here are a few of the key areas that may well benefit your business:

Strengthen Your Existing Markets: Empower your customers with a convenient (24 hours a day) way to: (1) learn more about your company; and (2) buy your products or services.

Expand Into New Markets: Target a rapidly growing base of new customers (estimates range between 60 - 100 million internet "surfers" world-wide). Electronic commerce is expected to grow to over $100 billion over the next several years. Your company may be well positioned to capitalize on this emerging market.

Reduce Printing and Distribution costs: By providing timely technical information updates on your products and services, you benefit from significant savings in printing and distribution costs.

Streamline Order Processing: As more customers place maintenance/repeat orders electronically (rather than by telephone), you can re-assign your Order Processing/Sales Desk staff to other areas.

Monitor Consumer Trends: Tracking hits to every page on your site can help identify important changes in demand for existing products and services . . . helping you conduct cost effective market research.

Why PanaNet?

If you can see your company benefitting from an internet presence, your next question should be - "How should our site be designed?" That's where PanaNet can help. Our team of trained professionals delivers a "one stop shop" service . . . covering all aspects of internet marketing -- from web site design and development, skillful search engine registration to electronic commerce, e-mail/internet marketing and Public Relations.

As well, in association with our sister company, Panasoft, we provide a complete back office fulfillment facility with modules for order processing, customer service and inventory tracking. PanNet is unique in its ability to provide you with full service internet marketing under one roof.

Meeting Your Customers Needs . . .

Web surfers, or "users", make decisions about whether they will browse a page after very short periods of time -- often in as little as a few seconds. Regardless of how "HTML Enhanced" your site may be, your objective should be to keep your visitors at your site for as long as possible . . . to inspire them to "bookmark" your page for future return visits. Many web sites fall short of this objective due to their lack of attention to the following critical steps to building a first class web site:

Set clear goals and objectives. Making the site "look good" is important. However, research shows that web site content is more important to users than looks. In fact, the most significant user response to color is found in the text links -- not the buttons, bar lines and banners.

Build a site that meets your users needs. Many web sites simply mirror the corporate structure. A web site will generate superior returns if it focuses on the user's needs for obtaining information and conducting transactions . . . rather than providing a virtual mirror of the company organizational chart.

Spend time on well crafted search engine registration. Over 80% of the search engine market is attributed to the top ten search engine sites. (Yahoo!, a publicly traded company, is credited with over 30% of the entire market.) The majority of the remaining hundreds of search engines comprise of either: 1) specialty subject search engines; or 2) search sites that simply draw their data from the top five to ten search engines! As well, it is important to understand how the top search engines conduct and display their searches if you want maximum exposure for your web site.

Avoid graphics-rich pages and applets. Research shows the average person will not wait more than 15 - 20 seconds for a site to upload. High file size graphics and software "applets" downloaded and launched in real time are the main reason for slow site access. To achieve the highest possible repeat traffic, you are better off keeping these web page elements to a minimum. When it comes to internet download time, "less is more".

Creating web sites that satisfy these issues is fundamental to our service. We help you establish a clear plan with realistic short-, medium- and long-range goals and objectives. Through our Total Web Marketing service, we then provide you with the technical and creative resources to get the job done at or under budget.

Here's what our customers say about our Total Web Marketing Service . . .

" . . . PanaNet is tops in their field! Our site has been profitable from day one -- thanks to the their internet commerce savvy."

. . . Webmaster, Friends in Photography

" . . . A very professional team. They delivered what we wanted on time and on budget . . . and continue to give us great service."

. . . Webmaster, CDH lAW

" . . . The combination of Pansoft software and PanaNet web marketing is unbeatable. A sharp group doing what it takes to make a web site worthwhile."

. . . Webmaster, Monney Car Audio

If this sounds like the right approach for your company to build a profitable web presence, send us an e-mail for more information or call us now at 818.883.5601. Either way, we promise a timely response.